Digital Mobility Ticketing Lab
Regulation, Platforms and Artificial Intelligence
Digital ticketing is becoming one of the most important and contested layers of the mobility ecosystem. Search engines, ticketing platforms, airlines, railway undertakings and emerging AI agents increasingly influence how passengers find, compare and purchase transport services. The Digital Mobility Ticketing Lab is an intensive one-day course bringing together regulators, policymakers, transport operators, digital platforms, technology providers and legal experts. The morning sessions examine the EU digital regulatory framework, the European Commission’s proposal for multimodal digital mobility services and the practical perspectives of Google Search, Trainline, Ryanair and a railway undertaking. The afternoon is dedicated to an interactive Lab on artificial intelligence. Participants rotate through four expert-led stations covering AI regulation, autonomous agents in ticketing, AI-enabled contracts and liability, and other emerging applications of AI in transport. Through presentations, moderated discussion and small-group work, participants compare business models, identify legal and commercial challenges and evaluate how regulation can support innovation, competition and consumer protection.
Digital mobility ticketing has evolved from a relatively narrow distribution function into a strategic layer of the transport ecosystem. Search engines, independent ticket distributors, transport operators, multimodal applications and emerging AI-based agents increasingly shape how passengers discover, compare, purchase and manage mobility services. This transformation offers major opportunities for seamless travel, consumer choice and competition, but it also raises complex questions concerning access to data, interoperability, ranking, non-discrimination, platform power, consumer protection, contractual responsibility and the use of artificial intelligence.
The Digital Mobility Ticketing Lab is an intensive one-day programme combining regulatory analysis, market experience and interactive problem-solving. The first plenary session establishes the legal and policy foundations of digital ticketing by examining the general EU digital regulatory framework and the European Commission’s proposal for multimodal digital mobility services. The second plenary session brings together actors operating at different levels of the distribution chain. Speakers will compare business models, identify practical frictions and discuss the conditions required for a competitive and innovative ticketing market. The afternoon Lab focuses on artificial intelligence. Participants will rotate through four thematic stations exploring the application of AI regulation to ticketing, the emergence of autonomous agents, AI-enabled contracts and liability, and wider uses of AI in transport. Each station approaches the same transformation from a different legal, technical, commercial or regulatory angle.
The programme is designed for regulators, public authorities, transport operators, digital platforms, technology providers, lawyers, consultants and researchers. By combining plenary presentations, structured discussion and small-group work, it enables participants to understand the emerging framework, compare market perspectives, evaluate regulatory choices and formulate practical responses to the next generation of digital mobility services.
Keywords: digital mobility; ticketing; multimodal transport; digital platforms; search; data access; interoperability; competition; artificial intelligence; AI agents; contracts; consumer protection.
Through this course, we provide answers to the following questions:
- How does the general EU digital regulatory framework apply to mobility ticketing?
- What changes may result from the European Commission’s proposal for multimodal digital mobility services?
- How do search engines, independent distributors, airlines and railway undertakings approach digital distribution?
- Which regulatory and commercial barriers affect an open and competitive ticketing ecosystem?
- How will artificial intelligence and autonomous agents change the way passengers search for and purchase transport services?
- Which contractual and liability rules should apply to AI-enabled ticketing transactions?
After completing this course, participants will be able to:
- Understand and explain the EU regulatory framework applicable to digital mobility ticketing.
- Compare the business models and regulatory positions of search engines, ticket distributors, airlines and railway undertakings.
- Analyse legal, economic and technical barriers involving data access, ranking, interoperability and through-ticketing.
- Evaluate alternative regulatory approaches to competition, innovation and consumer protection.
- Apply the EU AI regulatory framework to concrete mobility-ticketing scenarios.
- Assess contractual relationships and liability risks arising from AI agents and automated transactions.
- Develop practical regulatory and business responses to emerging AI-enabled mobility services.
Participants will gain hands-on experience through:
- Direct exchanges with policymakers, regulators and market participants.
- Comparative discussion of real ticketing and distribution models.
- An interactive learning carousel organised around four AI-related perspectives.
- Small-group analysis of concrete legal, technical and commercial questions.
- A final roundtable consolidating the conclusions from each thematic station.
The course is delivered in English and is developed for:
- Professionals working in the transport, mobility, digital and ticketing sectors.
- European and national public authorities and regulatory bodies.
- Railway undertakings, airlines and other transport operators.
- Digital ticket distributors, multimodal mobility platforms and search services.
- Technology companies and AI solution providers.
- Consumer organisations, European and national industry associations.
- Legal practitioners, consultants, academics and researchers.
The course consists of three consecutive sessions delivered during a single residential training day.
Session 1 – The Regulatory Framework for Digital Mobility Ticketing
Time: 09:00–10:30
The opening session introduces the regulatory foundations of digital mobility ticketing. It examines the application of the general EU digital regulatory framework and the European Commission’s proposal concerning multimodal digital mobility services and ticketing.
- Juan Montero | The general EU digital regulatory framework applicable to mobility ticketing.
- Bertille Meauze | The Commission proposal and the future framework for digital mobility ticketing.
Format: approximately 75 minutes of presentations followed by 15 minutes of moderated questions and discussion.
Keywords: EU digital regulation; platforms; data; competition; multimodal mobility; MDMS; consumer protection.
Session 2 – Digital Distribution in Practice: Market Perspectives
Time: 11:00–12:45
The second session brings together actors operating at different levels of the digital ticketing value chain. Speakers will discuss how passengers find and purchase transport services, how visibility and ranking affect competition, and which regulatory or commercial obstacles influence ticket distribution.
- Guillaume Teissonnière | eDreams (TBC)– Search, visibility and access to mobility services.
- Alexander Ernert | Trainline – The perspective of an independent digital ticket distributor.
- Airline (to be confirmed) – Airline distribution, direct sales and digital intermediaries.
- Railway undertaking representative (to be confirmed) – The perspective of a transport operator.
Format: four concise market interventions totalling approximately 45 minutes, followed by 60 minutes of moderated discussion.
Keywords: search; ranking; distribution; data access; interoperability; through-ticketing; direct and indirect sales.
Session 3 – Digital Mobility Ticketing Lab: Artificial Intelligence
Time: 14:00–16:00
The afternoon Lab uses an interactive learning-carousel format. After a general introduction, participants rotate through four thematic stations. Each station examines the transformation of mobility ticketing from a different regulatory, contractual, technological or market perspective.
Station 1 – AI Regulation and Mobility Ticketing
Teresa Rodríguez de las Heras (TBC) | Legal and regulatory perspective
Application of the EU AI Act and related digital legislation to AI systems used in mobility search, recommendation, pricing, customer service and ticket purchasing.
Station 2 – AI Agents in Ticketing
Industry or technology expert (to be confirmed) | Technical and market perspective
Autonomous and semi-autonomous agents capable of searching, comparing, combining and purchasing mobility services on behalf of passengers.
Station 3 – AI Contracts and Liability
Patricia Miranda (Ouigo Italia (TBC)) | Contractual and legal perspective
Contract formation, attribution of decisions, consent, responsibility and liability when an AI system acts for a passenger, intermediary or transport operator.
Station 4 – Other Uses of AI in Transport
Elodie Petrozziello Transport policy and innovation perspective
Wider applications of AI in transport operations, disruption management, capacity, customer service and personalised mobility.
Learning-carousel format: 10-minute general introduction; four rotations of approximately 20 minutes; 30-minute final roundtable.
- Two plenary sessions with expert presentations and moderated discussion.
- One interactive Lab organised as a learning carousel.
- Four expert-led thematic stations and small-group discussions.
- A final plenary roundtable and closing discussion.
- Optional welcome cocktail at B-Roof on the evening before the course.
- Standing lunch and coffee breaks on the course day.
At the end of the course, participants will receive a Certificate of Participation.
Participants must attend the full training day and take part in the interactive Lab.
Standard fee: €950
Discounted fee: €750 for donors and representatives of public authorities.
Cancellation Policy
Paid registration fee is non-refundable. However, registrant substitution may be made up to 20 days before the course’s start date.
For more information, please read the full FSR cancellation policy.
FAQs Invoicing and Payment Process
For further information, please contact RSCAS.Conferences@eui.eu
Please arrange your travel and accommodation as soon as possible.
The fee covers participation in the training, coffee breaks, lunches, and any meals or social activities outlined in the event programme. Travel and accommodation costs are not included.
This is a fully residential training course, and classes will be held in Florence on 13 November 2026.
By submitting your application, you are committing to pay the corresponding fee.
Event venue
Sala Europa
Villa Schifanoia
Via Giovanni Boccaccio, 121
50133 Firenze (FI)
How to reach the venue
Information to reach the venue available at this link.
For further information, please contact RSCAS.Conferences@eui.eu
