3rd Florence Intermodal Forum: Mobility-as-a-Service: from the Helsinki experiment to a European model?

Mobility-as-a-Service is gaining prominence as a possible solution to the long-standing challenge of seamless mobility, overcoming the boundaries between the different transport modes and achieving an integrated transport system for both people and goods.

New customer needs, new services, and new ways for offering services are emerging at unprecedented speed: digitalisation has already transformed many traditional industries and is now about to challenge the transportation sector, first at the urban level but increasingly European-wide. The city of Helsinki had acknowledged the increasing role of the ICTs early on and hadits its own original approach to ”Mobility-as-a-Service”. Mobility-as-a-Service is a mobility distribution model in which a customer’s major transportation needs are met over one interface and are offered by an integrated  service provider in an eco-system made of infrastructures, transportation services, information and payment services organised to ease the transport customer’s experience.

https://www.youtube.com/watch?v=ZQieTU7_5xo

Such changes and innovations have not escaped the attention of the European Commission: the 2011 Transport White Paper pointed at “the availability of information over travelling time and routing alternatives” as a prerequisite “to ensure seamless door-to-door mobility, both for passengers and for freight” (art. 41, COM(2011)144). Yet,  barriers between transport modes and between countries are as many impediments to integrated seamless customer transport experience.

This 3^rd Florence Intermodal Forum aims at critically reflecting on the concept and practice of “Mobility-as-a-Service” and assess its generalizability at an EU level.  It will do so by:

1. presenting the implementation of the Mobility-as-a-Service concept in the urban area of Helsinki;
2. looking at today’s passengers’ needs and how operators can address them;
3. identifying some relevant technological initiatives that are driving the change in transportation and mobility, especially in the area of the ICTs; and by
4. crystalizing the enabling role that EU regulation might play.

In short, the purpose of this 3 ^rd Florence Intermodal Forum is to reflect on the practicability and generalizability of the “Mobiliy-as-a-Service” approach. We will do so by learning from visionnaires, experts and practioners from the city of Helsinki and the Finnish Ministry of Transport and Communication, representatives of the European Commission, passengers’ associations, regulators, operators, associations and academics.

The environment provided by European University Institute helps to facilitate an open dialogue among key players, such as:

• Ms Claire Depré, Head of the Unit “Intelligent Transport Systems”, DG MOVE, European Commission

• Mr Trevor Garrod, Secretary General of the European Passengers’ Federation

• Ms Merja Kyllonen MEP, Member of the Transport and Tourism Committee of the European Parliament

• Mr  Sampo Hietanen, CEO, ITS Finland

• Mr  Svend O. Leirvaag, Vice President Industry Affairs, Amadeus

Prof Matthias Finger, FSR-Transport Director, and Mr Bertil Hylen, FSR-Transport Adviser, will engage in the debate that also features the participation of representatives of Finnish Ministry of Transport and Communication,  UITP, Car Postal, AustriaTech,  Siemens,  Qualcomm.

For more information please contact FSR.Transport@eui.eu

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Final Programme

EUROPEAN TRANSPORT REGULATION OBSERVER

Summary of the Presentations

 PRESENTATIONS

Introduction to the 3rd Florence Intermodal Forum – MATTHIAS FINGER

Mobility-as-a-Service: the new transport paradigm – SAMPO HIETANEN

Innovative services and digitalisation in transport sector – VEERA KOJO

Integrating mobility services from various operators – STEFFEN SCHAEFER

The Changing Transport System: New Passengers Needs and New Mobility Solutions – TREVOR GARROD

!e Changing Transport System: New Passengers Needs and New Mobility Solutions – SVEND LEIRVAAG

New Passengers Needs and New Mobility Solutions – MARTINA MUEGGLER

Breaking Down Barriers – What Is Needed? Technological Solutions to Drive Innovation – BERTIL HYLÉN

Breaking Down Barriers – What Is Needed? Technological Solutions to Drive Innovation – ALBERTO DI FELICE

TRANSFORuM – Roadmap on a European Information, Management and Payment System – FLORIAN KRESSLER

Breaking Down Barriers – What Is Needed? Technological Solutions to Drive Innovation – DANIEL GERASKOV

How Much EU? How Much Subsidiarity? – THOMAS AVANZATA

Mobility as a Service: new European model for sustainable transportation? – MERJIA KYLLONEN