Energy | Article
From hesitation to participation : examining behavioural barriers to engage customers in flexibility markets
03 October 2024
BY: STAMPATORI Daniele, Nicolò Rossetto
Current sustainable/renewable energy reports, 2024, OnlineFirst
Purpose of the Review: The increasing penetration of distributed energy sources into the electricity system requires greater customer engagement in providing new flexibility services. This article reviews the main behavioural barriers and existing gaps related to customer engagement in emerging flexibility markets. Recent Findings: Greater attention should be put on collecting more experimental evidence from the field to finalise the development of appropriate engagement strategies that can avoid unexpected customer reactions, especially when different incentives and information are provided. Summary: Based on an extensive review of the literature, we identified three overarching groups of behavioural barriers to customer engagement in flexibility markets, namely: (1) lack of awareness, (2) lack of skills to process information, and (3) inertia. Furthermore, there is still no consensus on the effectiveness of incentivisation mechanisms and information strategies that can enhance customer engagement.
logo cadmus Read it on Cadmus Download in open access

LATEST FSR PUBLICATIONS

Other
In the Commission’s Industrial Carbon Management Strategy it acknowledges the importance of CCUs, and that without it the EU will not succeed in its Green deal and Net Zero ambitions. [...]
Other
The Recast Directive opens the single European railway area to competition. Competition is gradually emerging across the EU but there are obvious asymmetries among Member States, in particular in the [...]
Other
As the 2021 EU urban mobility framework states, Europe is one of the most urbanised regions in the world with a huge variety of cities that are important economic and [...]
Working Paper
For decades, environmental degradation has been the focus of public opinion, academia, research centers, and institutions. This attention is motivated by increasing awareness of the severe ecological and socio-economic problems [...]
Other
This policy brief, written in May 2024, provides an overview of the international carbon market landscape and describes the status quo in terms of the degree of its integration and [...]
Working Paper
The general objective of the report is to map – quantitatively and qualitatively – the main existing policy frameworks and strategies for sustainable development (SD) and sustainability transitions (ST) in [...]

Join our community

To meet, discuss and learn in the channel that suits you best.

scroll

top