The role of Mobility as a Service as regulatory tool for implementing sustainable urban mobility: Multiple foresight methods approach

The paper “The role of Mobility as a Service as regulatory tool for implementing sustainable urban mobility: Multiple foresight methods approach” will be presented at the FSR Sustainability Conference on “Greening Infrastructures” (22 June 2022).

Abstract

Mobility as a Service (MaaS) is one of the urban mobility futures’ solutions at the border of physical and digital infrastructure. MaaS solutions gather a panoply of stakeholders and institutions around a common goal: proposing users an integrated (inter)mobility service that assembles data, information and mobility offers, permitting to access different transport modes and infrastructures for their journeys in each territory.

The (eco)systemic nature of MaaS poses several challenges regarding data sharing, liabilities, responsibilities, and obligations of each actor within the ecosystem as well as value redistribution among the stakeholders, to name a few. Despite the challenges to be faced, MaaS represents an opportunity to decarbonize mobility and catalyze sustainable mobility policies by implementing strategies that: 1) enable behavior change in mobility practices and 2) allow an enhanced use of infrastructure for intermodal travel.

Purpose of the Study

The main objective of this study is to identify the form and the scope that MaaS could have as a regulatory tool to promote sustainable mobility in urban areas. First, by identifying the components of MaaS sustainable business models; second -from a stakeholder perspective- by identifying institutional objectives for territorial sustainable mobility and third, by identifying possible junctions and strategies to implement these through MaaS solutions.

Research Design

1) Diagnostic of the studied territory: A diagnosis of Rouen Metropolitan area’s mobility practices, demographic indicators, institutional governance panorama and MaaS current state of development as well as stakeholders mapping.

2) State of the art of literature on sustainable business models, sustainable mobility and MaaS (Sarasini and Sochor, 2017; Nosratabadi et al., 2019; Ribeiro de Souza et al., 2019; Jittrapirom et al., 2020; Karjalainen et al., 2021).

3) Data collection: A multiple foresight method approach will be used to identify and analyse actors’ and institutions’ objectives and priorities through questionnaires that enable quantitative and qualitative data analysis on the subject. Foresight methods such as personas, scenarios and Delphi method are judged appropriate due to the systematic data treatment for heuristic problems, as well as the anonymous retroactivity between participants (Delphi), and the direct link with involved actors (Scenarios and personas). One or two of these methods will be selected to apply a series of questionnaires will be proposed to experts and stakeholders involved in transport and mobility policy making and MaaS actors in the metropolitan area of Rouen.

4) Data analysis: A qualitative analysis will be conducted from the data collected through the interviews and a statistical analysis will be effectuated from the data collected through the questionnaires.

5) A diagnosis of the fields of possibilities for the implementation of sustainable mobility strategies through MaaS solutions will be made at the end of the study.

Expected Results

This study will permit us to obtain a significantly complete panorama of the stance of stakeholders and institutions on sustainable mobility policy making and implementation in a metropolitan French territory. The research will reveal the points of confluence between actorial stances and the MaaS capabilities that could enable their implementation in a forecasting process for the futures of urban mobility.

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