Since 1996, when it issued the directive which launched the EU’s electricity industry deregulation process, the European Commission has been striving to turn consumers into dynamic players who are capable of encouraging competition and driving providers to innovate to survive. Unfortunately, it still has a long way to go. While we’re ready to go from stand to stand to compare prices before buying (or not buying) a bunch of leeks at the market, when it comes to electricity we generally don’t look too hard at the price as long as the lights come on when we flick the switch. And the continued existence of regulated prices certainly doesn’t help matters.
Written by S. Ambec and C. Crampes (Toulouse School of Economics) Is it possible to generate our electricity exclusively from renewable energy? This issue has […] read more