Training course on European Lobbying
14 December 2018 | Florence
This interactive FSR 1-day training, based on practical information and case studies, will guide you through everything you need to know about EU lobbying.
Gain key insight into the EU lobbying labyrinth while exploring the various principles, process and tools for developing effective strategies to influence the European decision-making processes and its ecosystem.
- Interact more effectively with policy makers and other stakeholders.
- Become a better advocate both as a citizen and professional.
- Gain a more truthful voice in a low-trust society.
- What is lobbying? Key principles
- Lobbying at European level – The political playing field: key institutions, legislative and political process’, stakeholders, and the EU decisions ecosystem.
- Comparative lobbying: European lobbying regulation in Brussels and beyond
- Mapping out the lobbying landscape in Brussels
- Different types of EU lobbying (public, private/ Pro-active, reactive/ Industries, associations, NGO, States, etc.).
- Building a successful EU lobbying strategy: The 5 Ws: Who? What? When? Where? Why?
- How to build coalitions/alliances and why they matter?
- Assessing your success
- Ethical lobbying – The fabric of reputation and influence.
- Developing a lobbying strategy – concrete cases.
Expected learning outcomesAfter this course you will be able to:
- Use practical knowledge on how the EU institutions, the EU decision-making process and the EU ecosystem work in Brussels
- Understand how your organisation can effectively influence the EU decision-making process and the EU ecosystem.
- Implement a European lobbying strategy
- Supervise and execute lobbying activities
- Understand how EU lobbying can benefit your organisation
Course Director and instructors
- Course Director: Djémila Boulasha, Head of European Public Affairs of Enedis
- Course instructor: Markus Holzer, former European Commission official
- Course instructor: Hector McGillivray, former European Commission official
Djémila Boulasha is currently Head of European Public Affairs of Enedis (electricity distribution system operator in France). Before this, she was Head of European Public Affairs of RTE (electricity transmission system operator in France)
Graduated at Metz/Nancy/Paris-Pantheon Sorbonne Universities (European Law and policies, History, Public and Private Law).Djémila also spent several years in Brussels as: Programme officer of the European Programme on Employment at the Technical Assistance Office of the European Commission / Coordinator of working Committees, projects and networks for Eurocities (the European network of Metropolitan cities) / Consultant for the Eurydice European Programme on Education at the Technical Assistance Office of the European Commission.She also taught European law and European lobbying for Masters students at Universities and she published a number of articles on European issues.She is involved in several associations of civil society.
Markus HolzerMarkus Holzer is a retired European Commission official living in Brussels.
His professional experience relates to Agriculture and Rural Development in the area of European affairs as well as extended experience with regional and federal governments in Austria.
During 17 years at the European Commission, he has worked mainly for the Common Agriculture Policy and Rural Development as Head of Unit of which he spent six years in Human Ressources as well as Forestry, Bio-Energy and Renewable Energy in the General Directorate for Agriculture.
He gained experience in International Negotiations for a Legal Binding Agreement on Forestry as Representative of the European Commission from 2012 to 2013.
Before that, he was from 1992 to 1998 Counsellor at the Permanent Representation of Austria to the European Union in the run-up to negotiations for the agricultural chapter that led to the Treaty for Accession of Austria to the European Union in 1995.
He gained first International experience when appointed in 1991 as Secretary-General of the European Farmer’s Union (CEA) in Brugg, Switzerland.
His professional career began as a personal assistant to the Vice-Governor of the Region of Lower Austria in Vienna from 1981 to 1989 being responsible for Budgetary Affairs, Public Relations and Planning.
Markus studied Business Administration at the University of Linz, Austra, where he took his master’s degree.
He co-founded in 2012 the platform OE4EU (Austrians for Europe) for Austrians working for European Institutions and in Public Affairs with the goal to promote a positive image of Europe in Austria.Via events, discussions and participation in initiatives such as “back to school”, contacts to “EU Councillors” of municipalities and cities etc. Austrians should become convinced about the necessity and advantages of being an active partner in the European Union.
Hector McGillivrayHector McGillivray is a retired European Commission official living in Brussels.
His professional experience relates to communications in the area of European affairs.
During his 35 years at the European Commission, he has worked in translation, editing and speechwriting. In particular, he was President Romano Prodi’s English speechwriter from 2002 to 2004. Before that, he spent six months in the Italian Foreign Affairs Ministry in Rome in 1990 in the run-up to the Intergovernmental Conference that led to the Maastricht Treaty, four months in 1993 in the former Yugoslavia (Krajina and Bihac Pocket) as an ECMM monitor, six months editing legislation in the Commission Legal Service, and two years at the Commission Representation in London. He completed his career at the Commission in the Employment, Social Affairs and Inclusion DG, editing texts and drafting speeches, mainly for the Commissioners and Directors-General in charge.
Hector studied languages at the University of Auckland, New Zealand, where he took his bachelor’s and master’s degrees. He subsequently went to Paris to research his PhD thesis on André Malraux. He has worked as lecteur in the Universities of Paris XII and Poitiers and the Istituto Universitario Orientale in Naples.
He is currently actively supporting efforts among British expatriates in Brussels to secure a people’s vote on the issue of the UK’s continuing membership of, or withdrawal from, the EU.
Target group and knowledge level
Registration is open to all professionals (institutions, utilities, associations, academics and researchers) or students of any level who are interested in having a deeper understanding of the EU lobbying.
No specific academic background is required. The training is given in English.
- General fee: 1,000 EUR
- FSR Energy Donors: 850 EUR
- Students fee (with certificate of current studies): 400 EUR